Epistemology versus Ontology in Research Design Article

Epistemology versus Ontology in Research Design - Article Example These elements will provide the examples for the use of ontology instead of epistemology. Therefore, it may be said that this paper has been written on the assumption that ontology is better suited than epistemology for the research design. Finally, there will be a conclusion that will summarize the findings that have been acquired through this paper. The presentation of these findings or reasons as to why ontology is better suited than epistemology will be summarized in a systematic manner. Epistemology: This is a field of study that is closely related to philosophy. Epistemology, through the definition of theories and concepts, seeks to study a body of knowledge by applying the relevant definitions. It is a field of study that uses tools like analysis and interpretation. For the application of epistemology, it is important to have a body of ready to use or analyze factual data. This field combines the study of data with the application of philosophical tools, so as to garner broad generalizations. These generalizations adhere to various truths and beliefs, as may be depicted in the overall perception of the philosophical dimensions of the knowledge being studied. There is a strong scope for the use of logic and reasoning in this area. Justification of findings through various mathematical and statistical modes is also an important part of the field of epistemology. (www.wikipedia.com) Ontology: Ontology is a vast field of study. Its scope is greater than that of epistemology. This can be demonstrated by the fact that epistemology simply seeks to derive various findings through a study of the facts. Ontology on the other, seeks to find all the relevant knowledge that can contribute to a more systematic study of facts for more accurate findings. In the field of ontology, there is a focus on the defining of various parameters from varied perspectives. This helps the researcher reach certain generalizations so as to arrive on the common features of the parameter being studied. These common features can be summarized to form an accurate depiction of the issue at hand. (www.wikipedia.com) At this point, it is imperative to describe the research area. The research area is knowledge management. This part of the paper will contain the reasons throughout the conception of the area, as to why epistemology is less suitable than ontology for this particular research design. The title of the paper is 'Evaluating the Impact of Culture to Knowledge Management Designs, Tools and Implementations in Greece MNCs.' Research Problem This study seeks to investigate the impact of culture in the design, tools and the implementation of knowledge management in Greece. A cross-sectional study on five industries will be used as a sample in order to test the correlation of KM design, tools, and implementation and culture in Greece. At the end of the study, a proposed KM design, tools and implementation procedure will be recommended which can be used for other MNCs in Greece. This

Interview Assignment Research Proposal Example | Topics and Well Written Essays - 1500 words

Interview Assignment - Research Proposal Example 9) Do you think some people do misuse conformity in any way 10) How would you define conforming behaviour 11) Do you think you use conformity to get your own way 12) Do you feel like you have conformed in any way throughout this interview/ questionnaire Information Sheet Title of Study: A research interview project on gender Name and Address of Researcher/Email/Phone Number Stephanie Spencer StephanieSpencer14@hotmail.com 07886 380937 Thank you for taking the time to read the Information Sheet and considering taking part in my study. What is the purpose of the study To help me with my research assignment about 'Gender' Why have I been chosen to take part I have chosen you to be a participant in my study because you are a Psychology Student at Manchester Metropolitan University, Cheshire. Do I have to take part No- it is not compulsion to take part in the interview. Your participation in the evaluation is voluntary. You may discontinue at anytime, without prejudice. What will happen to me if I take part Participating in the study will require a short interview about 'Gender'. The interview will be tape-recorded and will be heard by myself only. The tape will be solely for the purpose of research with the ethical standards of confidentiality. If you wish, the tape can be destroyed at any time. What are the possible disadvantages of taking part You may be required to give up 20 minutes of your time. What are the possible advantages of taking part You will be helping me a great deal with my assignment and university work. What are the possible risks of taking part There are no risks identified when you participate. Will my taking part in the study be kept confidential You will not be identified in any way in any report or publication...For one, the interviewee should be aware how long the interview is supposed to take so that he can organize it against his or her day's commitments. It discusses on the first steps that are supposed to be considered before one schedule an interview such as requesting the interviewee about the interview, scheduling it according his or her availability and then getting a consent from the interviewer in case one is to record the proceeding of the interview in a tape recorder. A well organised interview will be a success since it will run smoothly as scheduled and finally achieve its objectives. The area that I will explore in my interview assignment is gender. I will interview on what people do understand by the term conformity. The preparation involves the preparation of the interview questions to ask the interviewee and identification of the best interviewee to invite who is in a position to discuss this issue properly. Participating in the study will require a short interview about 'Gender'. The interview will be tape-recorded and will be heard by myself only. The tape will be solely for the purpose of research with the ethical standards of confidentiality. If you wish, the tape can be destroyed at any time. The chairs should be arranged not facing one another and they should be of the same size to bring calm and equality dur

Consider knowledge issues Essay Example for Free

Consider knowledge issues Essay â€Å"That which is accepted as knowledge today is sometimes discarded tomorrow.† Consider knowledge issues raised by this statement in two areas of knowledge. Nowadays, due to for example technological development, every day can bring us a new knowledge. Something that yesterday was unthinkable, today turned into reality. Does that work in the opposite way? Does knowledge from hundreds of years ago is still considered as truth? Does knowledge have a period of validity? I found it very interesting considering the fact that most people believe in everything what famous scientists say. They are learning things, which are written in books or newspapers and they consider it as truth. But how do we know that something is truth? There are various of theories which are created every day and overturned after few days or even hours. While thinking about all knowledge theories, one question is coming to our mind, how do we know that previously accepted knowledge is timeless, and when it is accountable to be inverted as new thinking emerges? On those questions I will try to answer in my essay. To accurately answer the question posed in the task, areas of knowledge to which I am going to relate my work are history and human sciences. Technological development which was mentioned before allowed us to verify whether created theories are true or false. Theories from which we obtains our knowledge are changing constantly. Some of them could be overturned after they were assessed as unreliable. Such assessment can be done due to development which we already obtained. However, technology can also be used to improve the reliability of such knowledge. As an example of such theory I will use biological cell theory. In 1590, Hans and Zacharias Janssen invented a microscope under which in 1665 Robert Hooke firstly discovered cells, the basic units of structure and function of all living organisms. There was not many informations about this new discover. For years, scientists have expanded their knowledge about cells and they are doing it even now. Thanks to technology, now we know almost everything about cells. How they replicate, what they contain inside of them. The theory has been improved so this is still considered as reliable knowledge. Another example of improvement in sources of knowledge could be found in physics. In ancient Greece, Democritus discovered the smallest unit of matter atom. Due to  many various experiments performed till now, theory about atom has changed many times and it is still not over. Scientists are always looking for new informations, therefore they are collecting new knowledge. From this knowledge new theories are created and then, by new technologies those are considered as true or false or improved. Another example of knowledge which was discarded after a long time is psychoanalysis. Psychoanalysis is a method of understanding and treatment of human psychology and the theory allows to explain the different social and cultural phenomena. It was begun in the late nineteenth and early twentieth century by the Viennese physician Sigmund Freud. For many years, psychoanalysis was considered as the best method of treatment of mental disorders based on assumptions psychoanalytic theory. It assumes that the primary cause of the symptoms is unconscious memory, which involves strong emotions, resulting in a traumatic situation. Goal of psychoanalysis as a therapeutic method is to restore the consciousness of those memories. Critics of psychoanalysis as a scientific theory argue that it cannot be verified experimentally, so it cannot be classified as science, but only to literature, pseudoscience or para-science. In addition, many authors believe that Freud in many places falsify his observ ations to confirm his theory. Karl Popper took example of psychoanalysis as a theory unfalsifiable, and therefore unscientific. Unfalsifiable of psychoanalysis can be represented by the following example. A person smokes a cigar. Psychoanalysis claims that in this way this person satisfies his oral needs. If this person confirms, it would constitute proof of the veracity of the claims of psychoanalysis. If, however, deny that the reasons for the denial of that to be found in ignorance and denial. Thus, it also confirms the truth of the claims of psychoanalysis. Except Freud, there are many other psychoanalysts. As an example I will use Alfred Adler. Alfred Adler was an Austrian medical doctor and psychotherapist who found school of individual psychology. Different case in point how knowledge can be discarded we can find in case of penicillin. It was the first antibiotic found in 1928 by Alexander Fleming. Firstly, it was considered as the best known to humanity treatment for almost all the diseases. The mechanism of action of penicillin as  antibiotics by blocking the activity of bacterial enzymes. It lend a hand to a lot of people with their diseases and sufferings and it brought a great success to scientists which found it. They even got the Nobel Prize in 1945 for inventing penicillin. However, after a few years when penicillin was on the market, many people started to complain on side effects of penicillin. It turned out that a lot of them are allergic to penicillin and therefore they have huge problems with their health. Some people even had anaphylactic shock after first dose. Moreover, users of penicillin were complaining from fever, chilling, profuse sweating, cyanosis or hypotension. These facts have rejected the recogniti on of penicillin as the best antibiotic and therefore knowledge that penicillin is the best antibiotic was discarded. Nowadays due to technology we have much better kinds of antibiotics. Many of them are antiallergic and therefore may be used by all people suffering from different diseases. Except science, knowledge changes also on historical ground. It mainly refer to revisionist historians. History we learn is changing all the time, as revisionist historians change things so as to fit the truths more likely than it is. As it is known, history is always incomplete. There are many facts about we do not have a clue or we dont know why something happened. Thanks to revisionist historians, old theories are in fact changed into the new ones, which are considered as better and therefore more accurate truth of the world is created. In this case, old theories are not discarded, but evolved to adjust to the flow of time and new informations possessed. Therefore, theories created by earlier generations are accepted but changed in future to fit the truth more likely. This brings us to consensus that even though a few years ago something was considered by historians as truth, today due to technology and revisionist historians it may be considered as totally different. As we can see, nothing stays forever on our planet. Everyday everything changes, new knowledge is discovered and new theories are created. World is constantly evolving and brings us new technology by which we can discover new informations and therefore knowledge. Psychoanalysis, discover of penicillin, cell theory, revisionist historians and discover of atom are all  an examples of how can knowledge change due to the passage of time and technology development. Taking this into consideration, the statement mentioned in the subject That which is accepted as knowledge today is sometimes discarded tomorrow. perfectly represents the idea and speed of development of modern world. Even though today we think that something is true and different theory is unacceptable, in few years or centuries it could be discarded or evolved into the new theory.

Case Study: Psychopathic Genes

Case Study: Psychopathic Genes Many people are afraid of the concept of death and what happens after life. But, many arent aware of the people that take life from others. Killers roam our streets but, arent easy to spot. They blend in with our looks and sometimes personalities. It is only possible to tell by their actions, for example when they have committed a gruesome crime. Little is known about psychopaths, many assume they are inspired, pressured or forced into doing what they do. Many of the killers have hard time in their life, as do normal people, but their problems accumulate, which add up to their emotions and do the unthinkable as we refer it to. As in the case of Marybeth Tinning who murder her 4-month daughter with a pillow mentions after the deaths of my other children I just lost it. However, there has been study and theories to show that psychopathic traits can be found in genes. Daniel M. Blonigen and his crew took 626 pairs of 17-year-old male and female twins from the community. And resulted wi th this Psychopathic traits were indexed using scores on the Multidimensional Personality Questionnaire. Symptoms of internalizing and externalizing psychopathology were obtained via structured clinical interviews. Structural equation modeling was used to estimate genetic and environmental influences on psychopathic personality traits as well as the degree of genetic overlap between these traits and composites of internalizing and externalizing. The Twin analysis revealed significant genetic influence on distinct psychopathic traits (Fearless Dominance and Impulsive Antisociality). Moreover, Fearless Dominance was associated with reduced genetic risk for internalizing psychopathology, and Impulsive Antisociality was associated with increased genetic risk for externalizing psychopathology. So, studies have been done to show that both genetic and environmental factors play a role in a variety of behaviors in humans. What is a psychopath? Many people dont know much about psychopaths or what it is. They know them by the way the media portraits them to be. O. Lilienfeld says that there are three big myths that are untrue; one is that all psychopaths are violent. Researched by psychologists such as Randall T. Salekin, indicates that psychopathy is a risk factor for future physical and sexual violence. Second, all psychopaths are psychotic. In contrast to people with psychotic disorders à ¢Ã¢â€š ¬Ã‚ ¦psychopaths are almost always rational. They are well aware that their ill-advised or illegal actions are wrong in the eyes of society but shrug off these concerns with startling nonchalance. Third psychopathy is untreatable. Although psychopaths are often unmotivated to seek treatment, research by psychologist Jennifer Skeem of the University of California, Irvine, and her colleagues suggests that psychopaths may benefit à ¢Ã¢â€š ¬Ã‚ ¦from psychological treatment. The real term for psychopath is Antis ocial Personality Disorder, psychopathy and sociopathy are generally considered subsets of ASPD, it was given by American Psychiatric Association, its the term used for a personality disorder characterized by an abnormal lack of empathy combined with strongly amoral conduct but masked by an ability to appear outwardly normal. The main characteristics of a psychopath are the lack of sympathy / remorse for others, even including love ones. Other characteristic features: superficial charm, self-centered self-important, need for stimulation prone to boredom, deceptive behavior lying, conning manipulative, little guilt, cruelty to animals, callous with a lack of empathy, living off others or predatory attitude,   poor self-control, promiscuous sexual behavior, early behavioral problems, disregard for safety, impulsive lifestyle, irresponsible behavior, blaming others for their actions, short term relationships, juvenile delinquency, breaking parole or probation, and variety of    criminal activity. There are two types of psychopath that are easily distinguished. The two types of psychopath are Fearless Dominance and Impulsive Antisociality. Beth Terrel quoted Professor Dr. Stephen Benning from Vanderbilt University. The two seem to be different in their own ways but are still psychopaths. The fearless dominance is often a paradoxical mix of charm and nastiness, cool and calm under pressure, the FD type is not easily rattled. They lack the same kind of anticipatory anxiety that most people have so, instead of thinking they do it. Fearless Dominance is associated with a number of things our society considers desirable or good: high verbal I.Q., high performance, and economic success. The FD type is often charming and socially influential. He or she relishes directing other peoples activities and basking in their admiration. The FD type is sexually adventurous and often takes risks. Its not that they cant feel fear or anxiety; its just that it takes a much more extreme situation to elicit those emotions. FD types live for the thrill, the excite ment, the adrenaline rush. The Impulsive Antisociality type is an aggressive, unorganized, and a suspicious person. An IA types doesnt generally make plans, and they dont think societys rules are worth following. They often abuse drugs, and like the FD type they often are extremely sexually active. Its not the thrill that motivates the IA type, its the relief of boredom, alienation and because of the need to do something. They are extremely reactive and have a lot of raw, aggressive energy. Usually, they have a long history of antisocial behavior, such as brawling and vandalism. These are the two types of psychopaths. Fox reported that there are three genes that may play a strong role in determining why some young men raised in rough neighborhoods or deprived families become violent criminals. One gene called MAOA that played an especially strong role has been shown in other studies to affect antisocial behavior, said sociology professor Guang Guo, who led the study. I dont want to say it is a crime gene, but 1 percent of people have it and scored very high in violence and delinquency, Guo said in a telephone interview. The other two genes are called the dopamine transporter 1 (DAT1) gene and the dopamine D2 receptor (DRD2) gene, which are also associated with bad behavior, but only when the boys suffered some other stress, such as family issues, low popularity and failing school. Guo said These results,..link molecular genetic variants to delinquency, significantly expand our understanding of delinquent and violent behavior, and they highlight the need to simultaneously consider their social and genetic origins. Three examples of genes that have a role in psychopaths. An article Child Psychopaths, the author back fires by saying that its the parents fault, they are the ones that created a psychopath. Psychologist Lonnie Athens takes the approach that antisocial behavior results from a series of evolutionary stages. He came up with the idea that people become violent through a process that he calls violentization, which involves four stages: brutalization and subjugation, belligerency, violent coaching, and criminal activity. First, this person is a victim of violence and feels powerless to avoid it. Then he is taught how and when to become violent and to profit from it. Then he acts on that. If a person from a violent environment does not become violent, it is because some part of the process is missing. He connects a serial killers, Gary, actions were formed from violence and lack of empathy by the instability and brutalization of his family life. But, there is evidence to say that environmental influence isnt the key to a full developed psychopa th and there is still genetics that contribute to there actions. Young children can be spotted for some psychopathic symptoms. Some mental health professionals say they can recognize early markers in kids as young as toddlers for what may later develop into psychopathy. Experts also emphasize that not all children who appear to be at risk for psychopathy go on to become psychopathic adults Studies show that a significant portion of children who show psychopathic traits often referred to among researchers as callous-unemotional traits, which include not being concerned about others feelings and not feeling bad or guilty as early as the preschool years have the same traits when they are teens. And adolescence is a time when they are more likely than other kids to exhibit extreme behavior problems, aggression and delinquency. These teens with significant CU traits are then more likely to become psychopathic adults. Other studies resulted with some brain malfunctions when doing something they shouldnt be doing so, they wont feel remorse or have fear like a normal person would. Scientists interviewed hundreds of prison inmates, to learn about what makes them tic, and which parts of the brain lead them to live an emotionally disconnected and often violent life. They resulted with faulty wiring in the limbic system (the brains emotional center) and the amygdala (which generates fear) make psychopaths able to do horrendous things and feel nothing, and never fear danger or consequences. They also believe that genes contribute 50 percent of the puzzle and life experience the other 50 percent (Heatherturgeon). Meaning environmental factors still play a role. In another study done by Dombeck stated available data regarding the causes of psychopathic personality suggests that both nature and nurture are at work there as well. He interviewed prison inmates and did a Psychopathy Checklist, asked about thier history of their abuse experience, and a few other questionnaires. He resulted with this: Our findings indicate that a history of  child abuse  or neglect relates positively but weakly to global psychopathic features. Abuse is unrelated to the core affective and interpersonal traits of psychopathy but relates preferentially and moderately to the impulsive and irresponsible lifestyle or externalizing features of psychopathy. Dissociative experiences do not significantly mediate this relationship. Our findings call into question etiological models positing that early abuse and neglect shut off affective responding, thereby resulting in individuals who possess the cold and callous features of primary psychopathy. So, abuse was not found to predict psychopathy as a whole, but an abuse history did predict a certain feature of psychopathy; namely the tendency to be impulsive. So, what can be the cure for such genes or the process to prevent such horrific crimes from psychopath? Its also possible for some kids with CU traits, particularly the youngest ones who have the greatest capacity to change, to simply grow out of them. CU traits are most reliably assessed starting at age 4, but even 2 year old can exhibit signs that they are lacking early empathy, says Paul Frick, chair of the department of psychology at the University of New Orleans who studies youth behavior problems (Stenson). The Fitness First Club: Marketing communications The Fitness First Club: Marketing communications With the background information I have been given in this assignment, I have created a key objective for the Fitness First club. I will gather a report that reviews and analyses the marketing communications activities of Fitness First, and outlines recommendations for future communications activities. My aim at first place is to increase the number of members aged 10 35 by Jun 2013, I will also propose to use more personal selling to develop new accounts, this will increase the amount of trials and encourage other members to join a fitness club and be made aware of other promotions. Fitness First is one of the largest health club group in the world. It has 540 branches worldwide and having more than 1.7 million members in 21 states. Fitness First clubs campaign to encourage more people to find out what fitness regime works for them by using former spice girl as the face of the week fitness international. In the UK, it holds 160 fitness clubs with over 405,000 members (Source: Wikipedia). Here is the background information on factors that have impact on Fitness First Political In the UK and worldwide government policy has potential influence on the market, specific initiatives could benefit the industry, but theres also a broader push on the part of the government to try and promote healthy eating and exercise, possibly resulting in more people seeking gym membership. Early this year the government encouraged people to get fit ahead of the Olympic to come. Economic The economic factors such as utilities prices and wage rates will affect numerous aspects of Fitness First, the fitness costs will rise and members may need to prioritise their spending as cuts are made on their disposable income, especially in the prospect group. Not a lot of people are willing to spend much in the fitness club when they could on their own practice physical exercise at home, however price will be reviewed in order to well compete in the market and encourage subscribers to join Fitness First. Social Lifestyle factors such as growth in convenience foods and home entertainment have resulted in more muddy lifestyles; consumption levels of alcohol are rising which will effect gym participation and subscription. In todays celebrity cultures, theres lots of pressure to be looking good in the social life and have better appearance; It has influenced the way people are improving themselves to build six pact bodies to attract more females from the mens view and such are also the desire of some women encourage their men not to be obese. Technological Its important that Fitness First has up to date machines to compete with others and satisfy the needs of the members. Fitness First also uses technology to target the public in an effective way, text messages with special offers and online free trial vouchers and also create a page on the socials network (Source: Fitness First). Legal: Fitness First should examine legal requirements pursuant to the code of practice and should not use high pressure tactics to make sign a membership agreement or take unfair advantage of the lack of your understanding if you do not comprehend certain documents. Fitness First must display a sign that says about the health risks that may affect participation in fitness services. The Signs shall be clearly visible for anyone entering the fitness center. Environment: Fitness First should build in an ideal environment for the well-being of the planet and its members by seeking to reduce the environmental footprint of the equipment and invest the most on self-power cardiovascular machineries. Where the proper motion of the user produce all the energy needed to operate the machines, it will attract new customers by providing clean machines that are free of toxic substances, which is environmentally friendly material ( Source: athletics business). Task2. Marketing communications mix Like many fitness clubs devote themselves to schedule a marketing plan, research shows that promotion for health club is managed by using telephone (telemarketing) Radio (radio advertising) Biz (business membership programs) Mail (direct mail and email marketing), TV (cable advertising) News (newspaper advertising), etc (Source: fitness360). Looking at the previous campaign made by Fitness First when taping in the power of digital marketing, including display advertising and affiliate marketing. Their goal were to ensure that the skills of a professional fitness and qualifications remain relevant by increasing the number of downloads, due to the evolution of mobile advertising, Fitness First took rapid action to introduce click-to-call extensions with the current locations of users, which was essential for success and having the most competitive position in terms of mobile advertising. O2 been the selected mobile telephonic provider in the UK worked alongside with Fitness Firsts by l aunching a mobile marketing campaign for Fitness first club. The campaign was to offer five days free subscription and personal training session via SMS to O2 customers who live in specific postal codes near Fitness First clubs (Source: Mobile Marketing). The use of the site for the target consumer maximizes both efficiency and relevance of the offer. By creating this campaign in favor for Fitness First, O2 launched brand communication opt-in on O2s customers who are interested in health, wellness and sports, aged between 18 and 35 years. O2 provided a daily email with qualified leads in number of mobile customers and postal codes to call the client and make an appointment. The use of this highly targeted medium of communication helps to ensure maximum effectiveness of campaigns, which proves to be moving one of our tools to acquire the most successful to date. Fitness First has also launched an affiliate displaying ads on Facebook and campaigned display advertising targeted Adjug w ith the use of PPC (Pay Per Click) which is the most common form of internet marketing currently in use worldwide. The purpose of using PPC was to send instant traffic to any website niches most commonly used to send targeted traffic to a page using only keywords related to the product page of the advertiser or trying to sell. It is also very useful for testing long-term strategies of SEO and ensure that your targeted keywords will convert. PPC is a fast and effective way of generating revenue to almost any website. However, if done incorrectly, it devalue your site very quickly and you will lose money, some of the biggest PPCs networks are Google Adwords, Google Maps, Google advertising investments Yahoo, Microsoft AdCenter and Facebook. As a result of these actions, downloads increased significantly (Source: Latitude) The tools used by Fitness First have been tested and proven that promotion is custom designed in particular relation with demographics region, time of the season, current members and other information gathered from the clubs profile before starting of the promotion. When analyzing the marketing campaign of Fitness First thought it lead them at the extend they were expecting to be. Nevertheless, I still find some improvement needed to be done to acquire more subscriber in their fitness club, because not many people are on the O2s network also taking an account of internet marketing, was of good use in the point that technology is mostly used in this 21st century we living on but it could have been far more better to also make the use of other medium channels such as TV, Radio etc. Why so? Because everyone in the UK, living in their own house uses at least one of these tools to be informed of what is happening in the other side of the world. Task3. Marketing communication plan Knowing that digital marketing, including display advertising and affiliate marketing worked well for Fitness First, I will in this section shield the strategic day to day aspects of setting up my plan into action to enhance more the advertising portfolio of Fitness First, without pulling apart what have been done by Fitness First, where the use of my judgment and discretion on deciding how to schedule and plan activities, calculating costs and measuring progress will be outlined. Here is how I am going to illustrate my idea of marketing campaign. Every fitness and health club plans is designed base on the personal exercise and nutrition history Ill suggest to employ a pull up strategy, with most prospects aged between 10- 35 mostly targeting primary school to Higher education to offer them services that encourage students. I will also suggest targeting the affordable sector of the market with a competitive pricing. The marketing communications mix will be divided around objectives, message, and media. The objectives will aim to provide Fitness First consumers, access to sport and exercise opportunities to the top range facilities by adopting a healthy lifestyle. Fitness First will have to work with its local partners in education and people to share information, knowledge, skills and expertise, for example with schools, Higher Education an arrangement of work placements for students will be assigned and will share good practice at national competitive sporting events. My message should sound making bold statements to draw the attention of people, in belief of my commercial messages by organizing a public speaking and fitness group to bring people together to motivate each other by allowing people to be aware of what we are attend to do and reminding them of our existence. To achieve this, Ill suggest the use of current staff and get them trained and have sufficient knowledge to encouraging people to subscribe, by telling their own experiences regarding the good effect since they j oined the fitness club and how physically fit must you be. In so doing, people will understand my overall message, where the key point is to promote physical exercise, sustain encouragement and then for sure people might now develop the need to join Fitness First club.( source: sales-and-marketing-for-you). Media: when hoping to bring a new product or in my case to promote a new service, that will be ruining at Fitness First, you need to carefully consider possible ways to promote your product. However, using different mediums such as Radio, Bus, TV and social network (source: ehow), in order to increase brand awareness. The adverts will show the benefits of healthy lifestyles, giving people the idea about getting in shape. However: Population trends by socio economic group are an important influence on ability and prosperity to spend on fitness club membership. Consumers from the socio economic groups are the most likely to use health and fitness clubs regularly, most are light TV viewers so this medium is not an effective target, Radio is likely to be more effective. (Source: sales-and-marketing-for-you).The use of social media has exploded in recent years as a way to raise awareness and generate free traffic it includes sites and services such as Twitter, Facebook, MySpace, YouTube, and many others. The main advantages are that it is free to communicate and has a capability of going viral and reach a vast numbers of people without additional effort ( source: clickbank) The cost of the marketing will certainly play a big part in what I am intend to do. Bad sales and marketing is as a general announcement focused on no one in particular. In order to maximize a huge return profit, it is always good to approach the marketing plan with consideration and not devote a lot of money on a single marketing channel or campaign. I will instead try to shape up a range of successful publicity approaches over a time, I will also outline its cost, and how much money will I have to spend on advertising campaign? How long and how much each communication method will be balanced against the marketing communication budget. I will at first place, be concerned about the break-even point before developing any sales and marketing program, including advertising cost. I will also find out how much is each new customer and exiting customer worth to the fitness club? When observing the lifetime value of the health and fitness club subscriber, I will use approximation such as fi guring out, how long each customer stays with Fitness First, where the contract will be given for 1-3 years for the new subscribers. Once I know the number and frequency of sales I derived from the average customer, I can then use profit margin to estimate how much each customer worths to the fitness club and how many customers is needed to obtain the specific marketing campaign, in order to consider it as a success: However, to run the campaign of Fitness First, I found that the cost for ITV 1 Yorkshire channel per month is of  £48336, people will be target on the daytime services of 11am to be aware of the services, the local radio station is of  £160 per month with 8 short spot adverts of 15 seconds per day, cinema advertising will be of  £900 per month along with billboard advertising  £1920 the month and the cost of transport advertising is of  £6360 per month ( Source: Blackboard). My message needs to reach customers, therefore the out home advertising buses will be these that are seen on high street shops and go to different places of the city, where middle and junior management of the social class are living. Based on my research, I will therefore recommend 9 months of advertising on radio, buses and billboard along with 4 months advertising on ITV1 Yorkshire and cinema the total average budget for the advertising will be estimated at the price of  £232,188.00 for a whole 9 mo nths period advertisement of all these chosen mediums where the first 5 month will be to remind the people on the existence of Fitness First along to inform them what Fitness First is planning of doing and after the 5 months period have gone Fitness First will now differentiate itself from other competitors by adopting a unique approach and machineries that are of people expertise, when visiting the fitness first club and then persuade them by meeting the needs of people with the choice of services and materials that are environmentally friendly. Report Executive Account Statement To: Brand Spanking Agency 29/10/2012 I Daniel Kevin AMATCHA, I am please to submit my report describing on how I intend to promote the fitness and health club. The purpose of this report was to gather sufficient information to render professional opinion about advertising your health and fitness club. This assessment includes research and figures concerning the cost of the whole month budget when using the mass media to promote the fitness club: however. I have also included the PESTEL analysis, which is an effective way to analyse external impacts on the health and fitness club, and planned the strategic action that will be of good use for the marketing communications mix as I separated into discussions around objectives, message, and media. I have also introduced a marketing communication plan on how to work side with the marketing mix, which I have designed along with its schedule and plan activities including the cost of the advertising. You may also find on my plan the monthly statement budget and the chosen mediums to promote Fitness First club for 9 months period. Bibliography: Source: Wikipedia//>> article//>> Fitness First//>> http://en.wikipedia.org/wiki/Fitness_First viewed on the 17/10/12 Source: Fitness First//>>  © Fitness First 2012//>> http://www.fitnessfirst.co.uk/ viewed on the 17/10/12 Source: athletics business//>> home//>> articles//>> hot topics//>> environmental issues//>> Fitness Facilities Go Green//>> written by Amy Scanlin, on October 2007//>>http://www.athleticbusiness.com/articles/article.aspx?articleid=3278zoneid=1 viewed on the 17/10/12 Source: fitness360//>>campaign types//>> services/>> sales and promotions//>> © 2012 fitness marketing systems //>> http://www.fitness360online.com/fitness-marketing-services/on-site-membership-promotions viewed on the 24/10/12 Source: Latitude//>> where I am//>> home//>> whom we work with//>> Fitness First//>> http://www.latitudegroup.com/what-weve-done/who-weve-worked-with/fitness-first-2/ viewed on the 17/10/12 Source: Mobile Marketing//>>News//>> Analyses//>> O2//>> Fitness First campaign//>> written by David Murphy released 4 years ago //http://www.mobilemarketingmagazine.co.uk/content/o2-launches-fitness-first-campaign viewed on the 17/10/12 Source: 2.warwick//>>fitnessfirst//>>pdf//>>context analysis and promotional//>>http://www2.warwick.ac.uk/alumni/services/eportfolios/bsqjfb/fitnessfirst.pdf viewed on the 17/10/12 Source: sales-and-marketing-for-you//>>marketing communication plan//>>Copyright  © 2012//>>http://www.sales-and-marketing-for-you.com/marketing-communication-plan.html viewed on the 17/10/12 Source: ehow//>>ways-promote-new-product//>>http://img.ehowcdn.com/author-avatar/studio-image/ver1.0/Content/images/store/0/5/10f337f6-807a-4881-a57c-27efbd75408f.Small.jpg by Larry Amon//>>http://www.ehow.com/way_5162681_ways-promote-new-product.html viewed on the 17/10/12 Larry Amon Larry Amon has been working in the computer field for more than 10 years and has experience writing scripts, instructional articles and political commentary. He has been published online, as well as in NRB Magazine and Delmarva Youth Family. He started a nonprofit media organization in 2000. Source clickbank//>>common ways to promote products//>>http://www.clickbank.com/help/affiliate-help/affiliate-guides/common-ways-to-promote-products/ Source: Blackboard//>>x-stream.leedsmet.ac.uk//>>http://x-stream.leedsmet.ac.uk/webapps/portal/frameset.jsp?tab_tab_group_id=_2_1url=%2Fwebapps%2Fblackboard%2Fexecute%2Flauncher%3Ftype%3DCourse%26id%3D_33250_1%26url%3D Viewed on the22/10/12 Source: myadbase//>> guide//>>advertising radio station//>>http://myadbase.com/guide_final.php?page=advertising_radio_station viewed on the 20/10/12 Source: ukbusiness//>> UK Business forums//>> Business forums//>> General business forum//>>http://www.ukbusinessforums.co.uk/forums/showthread.php?t=49219 viewed on the 26/10/12 Source: outdooradvertisingltd//>>Bus stop advertising//>> http://www.outdooradvertisingltd.co.uk/pages/bus-stop-advertising.php viewed on the 26/10/12 Source: sunriseradio//>> advertising//>> http://www.sunriseradio.fm/innerpage.php?rank=2 viewed on the 24/10/12

Fashion Essay :: essays research papers

It is quite evident as you walk around the streets of almost any city or town in America that the line between what was once considered the black style of dress and the white styles has become less and less evident. This is especially true with the younger kids in junior high and high school. The baggy pants and shirts with labels and bright colors that were once reserved for the inner city black and Latino kids, are now being worn by whites in wealthy suburban neighborhoods.   Ã‚  Ã‚  Ã‚  Ã‚  I lived in a wealthy upper middle class area outside of Nashville Tennessee for most of my life and over the past five to ten years the change in style of dress for suburban kids has become more and more evident. Main stream stores such as Dillard’s and Castner Knot’s started carrying the underground hip-hop clothes that were once only found in the larger cities. Even major labels such as Tommy Hillfigger started designing larger clothes with brighter colors. There jeans were available in relaxed fit and even baggy. Hip Hop had now become a large market for young teenagers and people in their early twenties. I went to a private school with a very strict dress code and even there you could tell that the new urban fashion was having an effect on the way some students dressed. They would try to get baggier pants and would wear bright colored shirts with logos on the front. At ballgames they would wear baggy blue jeans and sweatshirts with â€Å"Polo† or â€Å"Nautica† emblems on the front. Whenever we had a casual day all the kids would go to the mall and you would see the baggy jeans and bright shirts on everyone. When the weather got colder kids at school started wearing the bomber ski jackets, so many people at my school had them that the school maid them illegal to wear. Also more and more guys started wearing the large hiking boots that were to bulky for their khaki pants, so they had to cut them at the bottom to fit around the boots.   Ã‚  Ã‚  Ã‚  Ã‚   I don’t know exactly how these trends came about but I remember it started when I was in seventh or eighth grade. At first it was the large â€Å"Starter† jackets with The Raiders or Miami Dolphins logos on them, and then it went to overalls and Adidas shoes and jackets.

Apex Investment Essay

AccessLine’s initial financing came in the form of strategic alliances. In 1989, McCaw Cellular Communication invested in AccessLine, providing a considerable amount of their intial capital. This funding secured the strategic partnership between AccessLine and McCaw Cellular. This launched further alliances between AccessLine and other phone company carriers, in which AccessLine granted them an exclusive franchise in the market for a set fee. The carriers were permitted to market AccessLine’s service under their own company name. AccessLine also developed partnerships with equipment manufacturers such as Stratus Computer and Motorola, also providing them with a franchise in exchange for funding. However AccessLine’s growth prompted the need for larger investments. Thus, in 1994, AccessLine diversified their financing to professional equity investors. Providing funding worth $15. 5 million, AccessLine’s CFO Bill Stuart, and Morgan Stanley’s Bill Brady executed the transaction, involving the private placement from five investors. Such a strategy was chosen due to AccessLine’s lack of capital in the initial stages of AccessLine’s establishment. AccessLine was not lacking in management or technology and thus was not in need of a venture capitalist in its early stages to control the company or provide the company with expertise or administration. Private investors, such as McCaw Cellular Communications, were more appropriate for AccessLine in that they provided the necessary funding without coercing AccessLine to forsake control of the company. McCaw also provided both clientele and investments. AccessLine’s lack of experience from mergers and acquisitions forced them to eventually turn to venture capitalists in 1994, a time when their strategy had changed. The venture capitalists could help in evaluating a target company through their experience in purchasing and selling businesses. The funds from Apex Investment Partners would serve beneficially for AccessLine because of their vast knowledge and experience in the industry. George Middlemas and Rick Bolander, both of whom had joined Apex in the early 90’s, had had previous experiences working in the telecommunications industry and racked up an extensive list of contacts in the industry. Thus, Apex would eventually prove to be a profitable investment for AccessLine.

GCSE Dance Extended Notes

I chose this piece of music because of the clear-cut and established structure, which helped mark certain moments of my dance and distinguish each section from one an other. Instead of the background music being accompanied by actual words, after the main build up of the song a woman can be heard singing strange hypnotic noises. I think this compliments the idea of freedom in the second part of my dance, because now my persona is free of oppression they can express themselves in whatever way they want to, like the woman singing in the piece of music. It is noticeable that before, and including the build up to the singing woman that the music is very repetitive. When played along to my dance, I thought it represented the monotony of a slave's life. However, what could be also heard in the build up was a glimmer of endearing hope, because even though the music represented sadness, the tone stayed bright throughout. In the first section of the dace I wanted to show snippets of the slave's usual day. I also wanted to keep the energy in the dance gentle and keep a minimum amount of strong energy in it. This is because I waned the audience to relate to the feeling of being confined and ordered around. Also, it mainly focuses on the idea of freedom being in the form of hope inside the personas head, rather than freedom being expressed in movements which would be associated with such an idea. I begin at centre stage on the floor curled up in a ball to symbolise the small space the slave is kept in, then ease myself of the floor in a swift manner, keeping my head in front of the rest of my body. This shows the audience that the slave is being dragged out of bed in a hostile manner. I began to inject the fear the slave has on their master into the dance by covering my face with my hands, as one would usually do if they are trying to hide or if they are anticipating physical aggression. I start to travel to downstage right taking large strides and stumbling with every step to show the slave being pushed towards the fields to work. I kept the levels in which I was performing low which emphasises the slave's inferiority when compared to their master. After three or so strides I immediately begin to use a repeated gesture, which gives the impression of the slave being forced into labour on the field. I right raise my left arm and when that arm reaches its peak height I bring my opposite arm up in the air to meet and bring them back down towards the ground whilst lurching forwards. This represents the slave working in a field with some sort of tool, which I envision to be a tool for picking at soil. In addition, the heavy lurch forward helps me to symbolise the constant presence of oppression. For the part in the first section where the slave tries to retaliate, I wanted to use movements which would put importance on the levels used in this particular section. This is because it defined the relationship between the slave and their master, and this was especially important as the audience could not see the master's actions for themselves-this had to be portrayed in the movements of the slave. In this moment in the dance the slave tries to fight for freedom. I use gestures such as a clenched fist to show my persona is willing to fight oppression, and rise on the tip toes to create a high level, which symbolises rising against the master. However, I soon cover my face with my hands again and leap backwards in recoil as the slave is overcome with the power of the master. After unsuccessfully trying to stick up of oneself, the slave drops to the floor, to a low level. This new level, lower than the audience has seen the slave before helps to emphasise how lowly the slave is thought of by themselves and their master. I then raise my arms and then bring them back down to my chest resting my flat palms against the other, and this represents the hope the slave still feels even after being beaten by their master. I keep my body shape compressed into an angular shape whilst lying down on the floor, which shows my persona resting before quickly reaching up with their hands to the sky but then being pushed back down to the floor. I repeat this movement several times to convey the idea of perseverance coming from the slave. I also included some movement pieces such as twisting my body around so my stomach faced upwards, and also sliding my body across the floor. After these movements I swivel around into a kneeling position and clench my fists again and then punch them into the floor below me. This is again to convey perseverance and to let the audience understand, the slave has not given up their fight for freedom. The transition from section A to section B is very clear as the music transforms into a free drifting melodic chime with violin ___ in the foreground. Here, in this transaction, is where I tried to convey the journey to emancipation. I used a lot of space in this travelling sequence by running around in a circular pathway, because I wanted to show the slave trying to break free of their master's strict reign. Whilst running through my circular pathway, I held my right arm out to convey the idea of the slave trying to make the most of the new found space around them. In section B I wanted to mainly use movements that symbolised freedom instead of the daily routines of the slave. After running around in the circular pathway, I lurch forward at the build up of the dance making a fist with my hand, as here I wanted to include one of my dance motifs. For another one of my movements I stand on my tip toes and make a v shape with my arms to represent my persona basking in the space all around them. I have experimented with a number of movements in the next parts of the dance, because I wanted to show that my persona is free to try out new things and be themselves. I leap onto the floor which is supposed to represent a giddy action of joy and then soon return to a standing position. I further try new moves which the audience hasn't seen before. For example, I bend into a hunched position and then jump whilst swinging my arms past my legs. I finish the dance with a final lurch forward and repeat one of my dance motifs with a raising of my arms in a v shape. Key positions 1. Fighting- This position is very varied through my dance throughout my whole dance, and can consequently go unnoticed just like the inner strength of a person-which can't always be seen by others. The position represents the perseverance of my persona, and their unwillingness to give up fighting oppression. In section A of the dance, this position can be seen when my persona stands up to their master and also when they are crouching down on a low level and they slam their fists down to the floor. I wanted to use this a reminder that even though my persona has been beaten many times, they are not going to give up their search for freedom. Prayer- This position also varies throughout the dance to show hope and faith, and this also ties with my first motif 3. Freedom- This is my main motif which has been developed with different levels and dynamics. The main meaning of this position is the act of embracing freedom. I performed this gesture relatively weakly in terms of dynamics, in section one. The reason for this was because my persona, the slave couldn't fully embrace freedom under the rule of a master. To make this move effective in the first section, I used a range sad facial expressions in order to increase my projection to the audience. It was important, this movement stood out to the audience as it fully represents one of the fundamental ideas behind my dance idea whim is emancipation. In the final section, this movement is seen very differently. For example, the pace in which the movement is performed is quicker and at times, at a higher level. For example, when the music reaches is climax and I break into the freedom movements; I rise up on my tip toes performing the movement with a strong energy. This is because I wanted to show the audience how exhilarating freedom feels my persona. Also, I wanted the developed motif to juxtapose against the one I used in the first section. Evaluation I decided to create my dance around the original motifs I came up with, these were mainly gestures which represented frustration, desperation, hope and of course, freedom. The movement materials I came up with next derived from my original starting point which was the diary of a slave who was involved in the West Indian Slave Trade. Once I was happy with my ideas I listened to the music I intended to dance to and let my mind create possible moves in the dance. I interpreted my music to have three sections, the first is the base, the second is the build up and the final section I labelled the pinnacle part of the piece. I fit this in with my dance having the first section as the one where my persona is being oppressed and calling this section A, having the second section of the music transform into a transition between the previous section and the one to follow, and finally having the last section of the music as my section B, where the slave is at last emancipated. I think the movements I used in section A informed the audience of my dance idea more than the movements in section B. I think this because, in section A, I used more realistic movements whereas in section A my dance material was more towards the abstract spectrum in order to communicate the feeling and idea of freedom rather than what one might do if they were free. This was effective in my point of view, because it broke up the dance and I thought it was refreshing to watch a piece that was both slightly surreal and realistic at the same time. It also kept my imagination flowing as I was never bored when concocting the next part of my dance, as I could use a new or different dance technique that I had not used before. I was very pleased with how section A turned out, because I think it communicated the hardships of being a slave, and already, so early in the dance I could see the personality of my persona coming through. I used all of my main movements in the beginning without crowding the first section or overcrowding other movements. Section B was a slight struggle for me as I wanted to use large, strong, dramatic movements but the ones I had created in my head were hard to physically perform. For example, the leaps I wanted to do were not doable in my range of skill. However, I overcame this by performing small leaps but with the maximum amount of energy I could exert into it. If I could work on this dance further I would love to explore my persona actual journey to emancipation in much more detail; I feel their story had to be cut short due to time and I think their is a lot more that could be told. Another reason for this is that I want to delve deeper into the hardships fighting for freedom brings, as I think I definitely skimmed over that aspect in my dance. Also, I would like to edit the music, as it is too long for my dance. Overall, I think I communicated the main idea of my dance clearly. Aided by my motif developments, I think the movements I used reflected the emotions of persona as well.