Innovation, Creativity and Enterprise in Markets Essay - 5

Innovation, Creativity and Enterprise in Markets - Essay ExampleThis essay focuses on Google company that is a very successful modern and innovative company because it excels in the three fields of innovation, entrepreneurial skills, and developing opportunities. Its business success is probably unprecedented, thats why the tec explored the company in the essay. Google has grown into a multi-billion dollar industry in just over 13 years. The researcher investigates Googles business history and their primordial strategies from the perspective of three ways, such as their innovative strategies, their partnerships, and acquisitions. This strategies have given them an edge and made this organisation such an amazing success story. It is hard to pressure Google into management theories because it only innovates that is how it runs its trading operations and finances. Marketing theories are based on creating/selling products that people demand, whereas at Google, employees work hard to c reate something new that is adept enough to create its own demand. Additionally, when a multi-billion dollar company such as Google hunts for venture capital investment from anywhere and everywhere around the globe, it shows it operations by its own rules and does not fit into any orthodox management theories. No one can contest its business operations because of the entrepreneurial achievements for which it is known. after(prenominal) discussing Google from the three aspects stated above, this essay draws solid conclusions as to what can be deduced from the discussion and analysis.