Strategy Notes

Case Intro: Ducati Only for today: Please reckon on with your team! Ducati AGENDA A. The Motorcycle Manufacturing exertion B. Minolis Turnaround Plan C. forthcoming Opportunities: Growth and Innovation  exploitation of Ducati Motorcycles Cucciolo (1946) Evolution of Ducati Motorcycles Monster 848 (2008) View: hypertext transfer protocol://www.youtube.com/ assimilate?v=EeP0_aLvc0I Segments of the Motorcycle persistence Sport Off thoroughfare patrol car Touring HyperSport SuperSport SportTouring Naked Ducati another(prenominal) Japanese Suzuki Kawasaki Yamaha Honda gladness Harley-Davidson BMW Source: Ducati Case, HBSP 9-701-132 Motorcycle Customers: A grocery store be Performance Knee down riders Hot rodders / Fast riders urban riders Function pass cruisers Highway lovers Easy riders Lifestyle facilitate Source: Ducati Case, HBSP 9-701-132 Rivals in the Motorcycle Industry (2000) Rev Ducati Other Japa nese $357 M Units Sold 39,087 Main Segment sports sports (together 57% market place share) Avg Price US Price stove Low $6,150 # High Models Other $21,895 21 (1997) Suzuki Kawasaki Yamaha 5.4 M (largest) $7,600 $8,450 $10,200 $9,300 $4,999 $18,999 23 15 Honda > 500 cc naked-sports Triumph HarleyDavidson $2.

2 B 30,000 204, 500 $9,500 $14,350 $7,000 $5,595 $12,000 $20,360 9 23 Popular via 50s impression Largest (640K) owners gr. HD acq in 1998 cruisers > 650 cc naked-sports touring (now also cruising) Buell BMW 10,200 12,000 $14,500 $8,100 $19,600 11 clx Dealers So! urce: Ducati Case, HBSP 9-701-132 A) The Industry (1996-2000) What makes the wheel manufacturing industry so prepossessing? Attractive Traits of the Motorcycle Industry (1996-2000) ? Multiple suppliers for modularized inputs; Effective uptake of outsourcing to specialized suppliers in the bologna Engine Technology order Buyers may range in price sensitivity barely are loyal to brands. stick out form of...If you take to get a full essay, site it on our website: BestEssayCheap.com

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