Celebrity

INNOVATIVE BRANDING STRATEGY unfledged initiatives A withdraw towards a better way of brand building DEVI PREMNATH lecturer Sree Narayana Guru ground Of commission Studies devishakhith@gmail.com supple # 9894069046 BALACHANDRAN.S Lecturer Sree Narayana Guru Institute Of Management Studies Mobile # 9994133117 balachandran.srit@gmail.com Abstract The drastic change in the climatical judicial admission , Global warming the blame is on developed and develop countries who are in the race of phylogeny and industrialization. The founder humans pleads for a gullible world for a sustained and salubrious environment. The thrust to maintain a putting surface world has right off come upon the companies. The green initiatives is a modern concept which has got its nucleus in almost each the functions of management like exertion , market, human resource etc.

People give a muckle of respect and select using the products of the companies who have an eco friendly attempt in their business. stigmatization is one such area where the nuances of green is now use more for positioning the product in the market . The quantify of such environmental initiatives, extend beyond the aspects of social responsibility, and notwithstanding further beyond simple advertize tag lines, and present a competitive opport! unity for twain illuminate and throne line growth, brand differentiation and - wedded consumer expectations - increased profitability. This authorship tries to bring out the relationship surrounded by the top 25 green brands and the brand loyalty index. Keywords : greens initiatives, stigmatisation brand loyalty index, environment WHAT IS GREEN MARKETING Green marketing refers to the process of selling products and/or services found on their environmental benefits. Such a product or service...If you require to get a full essay, order it on our website: BestEssayCheap.com

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